Back on that media visit grind (in dress clothes). Today’s first visit was with Burston-Marstellar, communication experts in the advertising, public relations, and marketing industry. From learning about influencers and creative executions to sipping on Campari at 11AM to determine… Read More
Day 2 in Milan
On our agenda for today, we had two media visits. Our first media visit (and my favorite of the day) was at Burson-Marstellar (a public relations firm). I was extremely impressed with the presenters and the work they had presented.… Read More
Milan, Day 12
Today was the 2nd to last day of media visits we have in Italy, which is kind of sad because I really enjoy them! We started out our day with a ride to Burson-Marsteller. You could tell how excited they… Read More
Day 11: The Return of the Media Trips
Our break was over, it was time to get back into the routine of hustling from place to place and listening to speakers. On our list was Burson Marsteller and Rai Milan, two well known companies in the city and… Read More
Day 11 – Milanese Media
Today was – by far – my favorite day of media visits. We started at Burston-Marsteller, an advertising company that has done campaigns for international companies. The overall presentation, at first, sounded boring, but it was actually really intriguing. There… Read More
Sorry Compari
Today, we visited Burson-Marsteller Italia, the global public relations and communications company office in Italy. Even though I am a journalism major, this media visit fascinated me. The CEO, Fabio Caporizzi, made us think outside of typical marketing and advertising.… Read More
The Black Plague Returns (5/16/18)
Milan, Italy Well, I’ve caught the Point Park plague. Our group is struggling—cold medicine is being passed from person-to-person, we’re all in need of constant restroom breaks, and because we’ve barely gotten sleep, we’re consuming an excess of coffee in… Read More
May 16: Back to the grind
This morning we had our first media visit in Milan at the offices of Burson-Marsteller. The public relations firm works as part of the WPP group along with other communications agencies like Wavemaker and J. Walter Thompson. We first heard… Read More
The Taste of Campari
Waking up in Milan was the absolute best feeling ever. Milan was probably the closest city in all of Italy to Paris, and I fell in love with Paris when I was there in 2015, and I longed for a… Read More
Happy birthday to me!!
The day I’ve been waiting for this whole trip!! My birthday. Even though we had two media visits in one day, I still had an amazing birthday. I know Burson Marstellar didn’t actually know it was my birthday but it… Read More