Today we leave Italy. The plane is currently prepping for departure. We’ve had a good trip. It has been exhausting at times, but the trip was a great experience and I am glad I was here to help!
Day 12: Last full day/Hearst Italia
Today is the last day. We began the day by visiting Hearst Italia. They publish several magazines including the Italian versions of Elle, Cosmopolitan, MaryClaire and several other publications. I found some parts of the layout and features discussions… Read More
Day 11: Media everywhere!
First full day in Milan. We had a very full day today with two media visits, Burson-Marsteller & Rie. We had our first taste of Milan transport as we all crammed on busses to get to our first destination. Only a… Read More
Day 10: Milano
Today we had an earlier call time than expected. But, we needed it because we had tickets to get inside the Duomo in Milan at 12:30pm. Once we made our (3+ hour) trip to Milan, we had our final walking… Read More
Day 9: Venice
Today was Venice. We were up early (of course!) and boarded the bus to Venice. Traffic out of Florence was not good and we arrived very close to the time our train was supposed to arrive. BUT we made it!… Read More
Day 8: Uffizi and Florence
Today was a free day to explore. I chose to go to the Uffizi. I had a nice walk there and sat along the wall in the Piazza Della Signoria and enjoyed a (slightly salty) panini while I waited for… Read More
Day 7… Assisi to Florence (Firenze)
Early bus to Florence today. The breakfast was really good this morning. It was the first breakfast to include fruit, meat and eggs! The cappuccino was REALLY good here. Unfortunately, I did not get to finish since we had to… Read More
Day 6: The beautiful Assisi
Today we took the bus into Assisi. We were all very tired but I was still able to enjoy how scenic the drive is, especially as you get into Assisi. I LOVED this visit. The Basilica di Santa Chiara… Read More
Day 5: Energy & Pasta
Enel visit was today. Ultimately they are a large power company, but they have a huge media component as well. It took us some time to get there because Tram #3 just did NOT show up and it was also… Read More
Day #4: Advertising, Newspapers & Steelers…oh my
Today we had two visits, the first to Art Attack, an Ad Agency. The second to La Repubblica, an Italian newspaper. Both had their interesting elements. The common thread at both though was that their staff really seemed to love… Read More