The final day of the trip ended today with the highly anticipated visit to Hearst Italia. The communication group met in the conference room with Eleonora De Franceschi and Giulia Giacomuzzo, who both have jobs in advertising at Hearst. Lisa Mancine… Read More
Giorno Undici (Day 11) – Back in the Media Visits
We all got a bit of a break from the tourist/cultural sites and we had two media visits back to back. Early this morning we went to Burson & Marsteller. I could tell that they were all really excited for… Read More
Giorno Dieci (Day 10) – No Sleep Milano
So my last blog post ended at our hotel in Padua, and let me tell you what a night that was. I went to bed shortly after I had to shower in the sink. Right when I fell asleep, my… Read More
Giorno Nove (Day 9) – Sickness in Venice
We left our hotel in Florence this morning around 8:00 to make it to the train station for our train ride to Venice. I slept through most of the bus ride because I woke up sick this morning with a… Read More
Giorno Otto (Day 8) – The “Beef”
In Florence today, we all had a free day so that we could explore what we wanted. I really wanted to go to the Boboli Gardens by the Pallazzo Pitti to take photos. This morning, I found out that it… Read More
Giorno Sette (Day 7) – “Firenze”
We left Assisi for Florence this morning at 8:15. I wasn’t too thrilled because that meant that I had to wake up at 6:30. As soon as we got on the bus I was ready to take a nap. Matteo… Read More
Giorno Sei (Day 6) – Rome to Assisi
Today was the day that we traded the Roman life for the town of Assisi. I woke up at around 6:30 a.m. to get ready for the 3-hour bus trip to Assisi. I didn’t sleep much on the bus, but… Read More
Quinto Giorno (Day 5) – Best Day Ever
This morning our group left at 9:30 to take the tram to our media visit at Enel. Enel is a power company in Italy that also is active in several other locations like San Francisco and Reo De Janeiro. They… Read More
Quarto Giorno (Day 4) – Artattack & a Heart Attack
This morning we left early for our media visit at Arkage Artattack, an advertising agency in Rome. Claudio Ciatti, Frederico Giuntella, and Mario Feliziani spoke to us about their company and the different things that are involved in producing good content.… Read More
Giorno Tre (Day 3) – Vatican City
This morning we took a trip to Vatican City. We started with Vatican News where we had a lesson of the different branches of Vatican News with some of its employees. Nataša Govekar, Roberto Romolo, Alessandro Gisotti, Greg Burke talked… Read More