We stepped into the world of major magazines with our last media visit. Hearst Italia publishes eight iconic brands – Elle, Marie Claire and Marie Claire Maison, Gioia!, Cosmopolitan, Esquire, Décor and Gente. Many of the students on the trip… Read More
Day 11 – Public relations and broadcasting in Milano
Our normal traveling buddy and PR professor extraordinaire, Bob O’Gara, had snagged a great sounding visit to Burson-Marsteller, part of the WPP group. We’re just so sorry he couldn’t come with us! He is so much fun on these trips,… Read More
Day 10 Last stop – Milano, and farewell Matteo
Monday is the start of the new week, and it brings us to our final Italian destination, Milan. We left Padua – how I wish we had time to explore there! – very early to push past traffic and meet… Read More
Day 9 The Old World Charm of Venezia
We gathered our belongings and left early in the morning to head to Venice. In our packed itinerary, we only had time for a day in this popular tourist destination. Our bus took us to the train station, and we… Read More
Day 7-8 Weekend in Beautiful Firenze
Florence didn’t disappoint us this weekend. We drove in easily from Assisi, thankful that we were leaving as Angela Merkel was arriving. Traffic was lined up for miles on the other side of the road as we sped to this… Read More
Day Six On to Beautiful Assisi
It seemed a good idea to segue from the megacity of Rome to Assisi before heading to Florence, Venice and Milan. Our day here proved we made the right choice. We had a day of wonderful, slower-paced exploration, blessed with… Read More
Day 5 Arrivederci, Roma!
Our last day in Rome! We started off with a visit to Enel, a global utility company with an amazing in-house broadcast system, we found out about, thanks to our Italian journalist friend, Anna Vitaliani. We took a very, very,… Read More
Day 4 Art Attack, La Repubblica and Go Steelers!
Day 4 Art Attack, La Repubblica and Go Steelers! Art Attack has become Arkage since our 2012 visit, and La Repubblica is working hard at being relevant and engaging readers with projects, data journalism, a TV web series and an… Read More
Day 3 Vatican News and Sylvia Poggioli!
Fully awake this day and ready for a full day! The energy came back, thank goodness, and the allure of the amazing opportunity to have dinner with my NPR favorite Sylvia Poggioli made me want to push though the day… Read More
Day Two: Media reality and Roman legends
After sleeping so soundly that I almost forgot where I was, I joined the students for a leisurely breakfast and prepared for the day. We love to start these trips with a lecture by a local professor. In Italy, that… Read More