I can’t believe our trip is about to end. But finishing it off at Hearst Italia is really exciting. This feels like every little girl’s dream, aside from becoming a princess maybe. The people at Hearst, much like everyone on… Read More
Trip Blog!
Day 12: Last full day/Hearst Italia
Today is the last day. We began the day by visiting Hearst Italia. They publish several magazines including the Italian versions of Elle, Cosmopolitan, MaryClaire and several other publications. I found some parts of the layout and features discussions… Read More
The One Where We Say Goodbye
For our final day in Milan, we fittingly visited Hearst magazine, the company in charge of fashion publications such as Cosmopolitan, Elle, and Marie Claire. After a presentation from some awesome female (and one male) leaders of the company we… Read More
Day Docidi
Waking up sad today because its our last day. We visited Hearst media which was amazing. Hearst makes magazines like Cosmopolitan, Marie Claire, and Elle for Italy. It was really cool to meet the people who create these magazines and… Read More
Day 11 Drinking Report: Red on the Rocks
Back on that media visit grind (in dress clothes). Today’s first visit was with Burston-Marstellar, communication experts in the advertising, public relations, and marketing industry. From learning about influencers and creative executions to sipping on Campari at 11AM to determine… Read More
Day 2 in Milan
On our agenda for today, we had two media visits. Our first media visit (and my favorite of the day) was at Burson-Marstellar (a public relations firm). I was extremely impressed with the presenters and the work they had presented.… Read More
Milan, Day 12
Today was the 2nd to last day of media visits we have in Italy, which is kind of sad because I really enjoy them! We started out our day with a ride to Burson-Marsteller. You could tell how excited they… Read More
Day 11: The Return of the Media Trips
Our break was over, it was time to get back into the routine of hustling from place to place and listening to speakers. On our list was Burson Marsteller and Rai Milan, two well known companies in the city and… Read More
Day 11 – Milanese Media
Today was – by far – my favorite day of media visits. We started at Burston-Marsteller, an advertising company that has done campaigns for international companies. The overall presentation, at first, sounded boring, but it was actually really intriguing. There… Read More
Sorry Compari
Today, we visited Burson-Marsteller Italia, the global public relations and communications company office in Italy. Even though I am a journalism major, this media visit fascinated me. The CEO, Fabio Caporizzi, made us think outside of typical marketing and advertising.… Read More